Americans have had a thing about “more is more” but increasingly less is in fact more. Rachel Jacoby Zoldan explores the massive cultural moment (that shows no end in sight) that downsizing everything (from food and homes to cosmetics) is having in Style.Mic. Our own CEO Julie Fredrickson is quoted in the piece discussing decision, fatigue, cognitive […]
It’s convenient, lightweight (literally my bag is so much lighter!), paraben-free and all that stuff, looks good, ships free (if you catch a promotion.) Love this. Also, I enjoy that there are limited choices. I’m pretty straightforward with my beauty routine so less choices is actually a good thing.