How A PopSugar Beauty Editor Decluttered Her Makeup Bag

We say she who hasn’t held onto a mascara longer than it’s suggested use by date may cast the first expired mascara!  Hanging onto things is a natural human tendency, and when you combine that trait with expensive cosmetics products it is only natural that many of us find us with dozens of “not so fresh” items cluttering up our lives and makeup bags.

So we knew we needed the advice of Popsugar beauty editor Stephanie Nguyen who was challenged by her fellow editors to take the famous Marie Kondo method of The Life Changing Magic of Tidying Up and applying it to her makeup bag.  She has five fool proof suggestions that will help even the worst hoarder among us. But we particularly like her third suggestion the most: only buy products in amounts you know you will use up. Now it turns out that this is a little easier said than done in an age of mega palettes and mascara in sizes that aren’t designed to be finished anywhere near their 3 month expiration dates. Her solution? Rely on Stowaway.

I make sure to only bring home products one at a time and in reasonable amounts that I know I’ll use up all the way. Products, especially in the beauty industry, come in quantities that easily go to waste. Think about it — when have you ever finished an entire bottle of nail polish or tube of lipstick? Because of this, I prefer “right-sized” products, like the Stowaway eye shadow palette, as opposed to “too-large-to-finish” products. The palette’s thoughtful design and portable packaging ensure that every last shade will be put to good use.

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