#NotRoutine: Loni Edwards of The Dog Agency

LoniEdwardsandChloeTheMiniFrenchieWe missed a week in our series #NotRoutine due to the July 4th Holiday, but we are back to featuring women doing amazing things in a hectic world where routine goes out the door and your day is well anything but routine.

Think your pooch is cute? Does your woman’s best friend have the right stuff to make the social media masses swoon? If so, then you should meet the woman who makes dogs stars! We’re talking about Loni Edwards.

She is the Managing Partner of The Dog Agency. TDA is the first management agency to focus on dog celebrities, where she manages her own celebrity dog, Chloe The Mini Frenchie, as well as many of the biggest names in the dog world.  And how did she come to be the manager of the cutest faces in show business? Loni is a graduate of Harvard Law School, Cornell University and Phillips Academy Andover.  So in a nutshell she took her massive intellect, saw an opportunity as her own pooch rose to prominence and said well I can help other dogs do that and make them and their owners cash while helping brands reach dog loving engaged audiences. There is literally NOTHING we don’t love about Loni, her story and her clients.  We talked to her about how her day operates and how nothing is remotely routine when it comes to managing the careers of the most influential dogs in the world.

Hardest part of your day?

– Waking up. I hit snooze at least 3 times.

Best part of your day?

– Cuddling with Chloe

The one item you without which your day is in shambles (or at least more challenging)

– iPhone

What is the most consistent part of your daily routine?

– Posting on Instagram multiple times

What is the least consistent part of your daily routine?

– My schedule. Every day is pretty different. From video shoots and photo shoots, to meeting with brand partners and clients, to working from our office.



Morning Person

Evening Person (x)


I do my makeup with a couple products first thing in the morning (X)

I touch up as needed throughout the day

I swipe right…I mean just a little lipstick & mascara

Makeup is for special occasions



I’m all about that spin class life

Live to run, run to live right?

Namaste, my yoga practice centers me (X)


I’m More into Couch Surfing



I’ve got Seamless/Cavier/Instacart As My Most Used App (X)

I’m Hitting Up The Whole Foods Prepared Foods Section

Naturally I Cook Something Simple & Wholesome Every Night

I’m Trying Out This New Place I Read About On Some Food Blog

Everything In My Life Is Prepackaged



I have a seasonal capsule wardrobe I rotate X)

Remember that girl who has one outfit? Yeah, I’m into that

Whatever is clean

I plan my outfits for the week on Sundays

You may also like