#NotRoutine: Deirdre Maloney of Capsule

deirdre_maloney_inDeirdre Maloney is a force of nature in the hippest circles of New York fashion. Not only did she co-found one of the most respected full service fashion consultant shops BPMW Agency but she also co-founded THE trade show for discovering what is new, cool, different and up-and-coming Capsule. If you care about fashion you care about Deirdre’s work. We got a chance to give her our #NotRoutine interview and boy do we love her answers (even though it sounds hard to keep up with her days!

1.Hardest part of your day? Leaving Lennox (my daughter) in the morning to go to work.

2. Best part of your day? My breakfast routine with Lennox and my husband Noah.

3. The one item you without which your day is in shambles (or at least more challenging) My cell phone > everything

4. What is the most consistent part of your daily routine? When my alarm goes off, I consistently feel like I need another hour of sleep.

5. What is the least consistent part of your daily routine? Pretty much the entire rest of my day



Morning Person (x) – although lately I feel like I am neither

Evening Person


I do my makeup with a couple products first thing in the morning (x)

I touch up as needed throughout the day

I swipe right…I mean just a little lipstick & mascara

Makeup is for special occasions


I’m all about that spin class life

Live to run, run to live right?

Namaste, my yoga practice centers me

DYEL Bro? (x)

I’m More into Couch Surfing


I’ve got Seamless/Cavier/Instacart As My Most Used App (x)

I’m Hitting Up The Whole Foods Prepared Foods Section

Naturally  I Cook Something Simple & Wholesome Every Night

I’m Trying Out This New Place I Read About On Some Food Blog

Everything In My Life Is Prepackaged


I have a seasonal capsule wardrobe I rotate (x)

Remember that girl who has one outfit? Yeah, I’m into that

Whatever is clean

I plan my outfits for the week on Sundays

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