Somehow pop culture has given us this notion that you should test complexion shades on your inner wrist. But that area of your body doesn’t get a lot of sun and is actually quite thin so the veins show more. Try matching to your neck instead.
But honestly a lot of hoopla is given to finding the perfect shade amongst 45 minute variant shade types. Why? Because most beauty brands need to fill up retail space and give people something to do.It is deliberately set up to be scary, difficult and overcomplicated. Ask any makeup artist and they will tell you 80% of the beauty market fits into four basic shade ranges. Sure there are outliers on each side (for instance we don’t yet cover fairest snow whites and the deep ebony) but if you need basic coverage don’t overdo it trying to figure out if you are beyond beige bisque or whatever the copy writers are selling you.
Unclear whether to pick between “light” and fair? We know this won’t make you feel special but just get fair. Look at the two women above (Julie our co-founer and Elizabeth) Not snow whites but definitely fair. A huge chunk of the population is basically fair. Light has neutral to golden undertones so, unless you have a summer tan, try Fair instead since this shade can turn darker than the name applies. Just get “fair” if you are are undecided. It’s very neutral without excessive yellow or pink so it blends perfectly no matter your undertones.The mediums (a beautiful mix of golden undertones without too much yellow) and tans (a balance of gold and red undertones we purposely kept it balanced to match the majority of women who fall into this shade range like say Kerry Washington) know who they are.