#FridayReads: Switch How to Change Things When Change Is Hard

Switch Chip HeathThey say change is the only constant but why is change so hard then huh? With Spring Cleaning season upon us everyone at Stowaway is thinking about change, rebirth, renewal and all of that good stuff so we dug into this read by the authors of “Made To Stick” (one of Julie’s favorite books on why ideas spread) we were intrigued.

“The primary obstacle to change is a conflict that’s built into our brains, say Chip and Dan Heath Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.”

Neat huh? If you want to make some changes in your life this book can show you that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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